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Rugs Painted On Floors: WTF?

I love ApartmentTherapy.com. Especially right now because it provides the inspiration for the dream apartment that I will, one day, possess again. 

Yet I can’t stop scratching my head on this one. They featured photos from people who paint rugs on their floors today. 

I will admit the faux rug looks cool in the picture, but I don’t think I’d ever want that in my apartment. To me, a rug screams “comfort.” It’s something soft to lay on. It’s cozy to put your bare feet on. This floor treatment is such a tease! I’ve never even stepped foot in this apartment and I still feel cheated. 

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